Thursday, April 14, 2011

Euphemisms, Loaded Words, & Persuasion

A euphemism is a word or phrase used in place of another word or phrase.  Often euphemisms are used in order to mislead, to confuse, or to neutralize the reaction of an audience.  

Loaded words are words used to engage the emotions of the reader or listener.  These are words that have strong connotations.  Some loaded words (especially the ones with positive connotations) are also euphemisms.

Using a thesaurus such as Thesaurus.com is one way to generate lists of words that have similar meanings but different connotations.

If you have used any loaded words or euphemisms in your bumper sticker, please explain this in your paragraph on wording in your critique.

Monday, April 11, 2011

Spoof Ads

spoof (noun)
1. a mocking imitation of someone or something, usually light and good-humored; lampoon or parody: The show was a spoof of college life.
2. a hoax; prank.
--Dictionary.com

View the following groups of spoof ads at Adbusters.org and then complete the related thinksheet.


Colors & Symbolism -- Campaign Bumper Stickers

Here are links that provide tips on symbolic meaning of different colors:

http://www.princetonol.com/groups/iad/lessons/middle/color2.htm

http://desktoppub.about.com/cs/color/a/symbolism.htm


http://crystal-cure.com/color-meanings.html