Please respond to prompt #1 below.
Then watch Merchants of Cool, Ch. 1, "Hunting for Cool," and Ch. 2 "Under the Radar Marketing" at http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/
Then respond to prompt #2 below.
Prompt #1 (before viewing): What is your sense of how new products become cool? What makes everyone want them? Are you a cool kid? Why or why not?
Prompt #2 (after viewing): What did you learn that you didn't know before about how things get to be cool? Does this new knowledge make you any more (or less) willing to participate in that ongoing teen quest to be cool?
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